10 Best UX Research & Analytics Tools
Effective and innovative research and analytics tools play a key role in UX design if you want to create a uniquely positive user experience.
However, choosing the best one with many available tools takes time and effort. In this article, I’ve gathered the best UX research and analytics tools, from my point of view, that will help you understand user needs, identify problems, and create products that will delight and inspire customers.
1. User Interview Tools
User interviews are one of the most common and practical research methods for startups. It is used to understand users’ needs, preferences, behaviours and concerns about a product, app or service. The purpose of an interview is to collect qualitative data that can be used to improve user experience and optimise design.
To gather qualitative feedback, you can use tools such as:
- Calendly — it is very convenient to schedule user interviews using this platform. It is suitable for teams that hold large-scale meetings. Using this tool, you don’t have to deal with endless emailing to coordinate the time.
- Zoom is a proven tool for conducting remote user interviews and usability testing sessions for apps and websites.
- Lookback is a tool that optimises the entire research process from session to publication. With chat, tagging, highlight videos, and other functionality, Lookback makes analysing your user interviews more accessible.
2. Research Synthesis Tools
Research Synthesis tools help UX designers organise, analyse, and extract useful insights from user research results. They can gather data from various sources, such as user interviews, questionnaires, and analytics, and transform it into understandable and informative insights for design decisions.
Best Research Synthesis Tools:
- FigJam is a handy tool for creating user patterns, visualising their experience, and creating a customer roadmap. You can record the information you need on Post-it notes, which can then be sorted so conveniently by topic to highlight the most important or summarise user research results.
- Miro is an excellent alternative to FigJam, with a broader range of tools and integration options.
- Screenapp — allows you to transcribe any audio or video in a flash. This tool also summarises all the information from the recordings using AI and creates automatic notes that you can then use to improve your project.
- Dovetail is a tool that considers customer feedback on a product, website or app so you can offer ideas to improve their experience and make more informed decisions. You can save analyses on the platform and share user research data with the team.
3. Data Analysis & Reporting Tools
Data Analysis and reporting Tools for UX designers help them analyse user research data and create informative reports for design decisions. They typically provide a wide range of functions for processing, visualising, and interpreting user behaviour and feedback data.
Typical functions and features of Data Analysis & Reporting Tools for UX designers:
1) Qualitative data analysis: tools for processing the results of user interviews, focus groups, observations and questionnaires.
2) Data Visualisation: creating graphs, charts and other visual representations of data to show trends and patterns clearly.
3) Data segmentation: segment users into groups with common characteristics to identify differences in behaviour and preferences.
4) User Path Analysis: Track and analyse users’ paths through a product or website to identify problem areas and opportunities for optimisation.
5) Reporting: Generate informative reports with critical insights and recommendations based on data analysis.
Best Data Analysis & Reporting Tools:
Google Analytics is truly an essential tool for digital products and websites. It needs no further introduction as it provides comprehensive and detailed analytics.
PostHog — a user-friendly open-source platform for analysing, testing, observing and implementing new features.
Qualtrics— allows the user to create surveys and analytics reports without prior programming knowledge.
Write what your top tools for UX research and analytics are.
