4 Writing Crimes Every UX Writer Should Never Do
And how to stay away from committing those crimes.
Published in
6 min readOct 24, 2022
“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” — Steve Jobs to John Sculley.
What Steve Jobs said to Pepsi executive John Sculley to lure him to join Apple inspired me to leave my career in advertising for…
