Member-only story
5 Main Reasons Why Mood Boards are Essential for Design Process
Inspiration board, concept board, aesthetic summary, mood board…
You can call it whatever you like, use it wherever you want, from design work to wedding planning, however, in its essence, this is a visual direction helping to create a solid base for future projects.
Mood board is a collection of assets that eventually evolve into a style guide. It is a visual sandbox, a place where it is possible to experiment with the various styles of design. Moreover, mood board is a perfect way to share the desired aesthetics with clients and colleagues to remain on the same page and without investing so much time and effort into a failed solution.

Mood board is a rather handy tool, it is used for web design, brand book, logo design, photo sessions, presentations, future ads, and so on. There are countless creative projects where mood boards can be helpful as they are fast and easy to collect. You can include into mood boards whatever you want, everything that will help to find the right path to your future aesthetics.
Defining the main reasons
So, let’s explore the main reasons why mood boards can make your life easier.
- Basic source of inspiration. Finding…