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5 Mistakes of Redesign
Small things can turn a big idea into ash. Especially, when you’re making a redesign
The redesign is an extremely thin ice Plato, where every step should be made accurately. Why is it so complicated? Changing an interface always requires changing UX as well. At the same time, changing UX greatly may decrease your traffic. Although making small changes in UX only will break a wow effect and the whole purpose of the redesign will be broken. Like balancing on the rope between two skyscrapers redesign requires having a bigger picture in your mind. Here are some common mistakes your bigger picture may have, check out to make sure you are not making them.
Being Focused on Competitors
Usually, people come up with a redesign idea after looking at competitors websites. It is good to be in trend and look outstanding from your competitors. However, the focus on competitors can close your imagination from better ideas.
For example, you’re working on the travel website and your competitor has implemented a cool form to fill-in traveller details. You want the same form. But have you thought, that this form may not look like form at all, but be a quiz-type? You will miss a great chance of making a website more user-focused if competitors are everything you see.
An easy tip to avoid being focused on competitors only is to analyse best practices as well. They may not be from your niche exactly, but they can have cool solutions you could implement as well.
Changing Flows One by One
Do you think making a whole redesign is more expensive, than changing flows one by one? Do you believe, that it will be easier for users to get used to the partially changed interface, than to the whole new interface? Do you still insist on changing your interface in parts because it is a more agile approach? Welcome to the list of top-mistakes made by redesigns!
First of all, making flow-by-flow redesign, in the end, will require one more full app redesign, so it is not cheaper. Why? While making UX it is important to understand, that interface is one whole thing — like a human body. You can’t define a perfect hand length not seeing the height of the body…
