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5 Universal Fonts For Web & Mobile Design

Nick Babich
UX Planet
Published in
4 min readMay 24, 2019

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Typography is an integral and powerful part of every design. We all know that

Content is King

And when we select fonts we should remember that a font’s primary job is to honor the king — facilitate legibility and create a mood that encourages reading.

Here are the top 5 fonts that you may use in your next website or mobile app.

1. Open Sans

Open Sans is a humanist sans-serif typeface designed by Steve Matteson and commissioned by Google.

Open Sans optimized both for print and web. Since this typeface features wide apertures on many letters and a large x-height (tall lower-case letters), it stays highly legible on both large and small screens.

Open Sans
Using Open Sans in web design. Image: Riccardo Anelli

Category: Sans-Serif

Pairs well with: Open sans pairs well with many fonts such as Montserrat, Lato, Brandon Grotesk, and Roboto

Design recommendations: Try 28px for headers and 16px for regular content

Source: Google Fonts

2. Roboto

Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.

Roboto

Roboto is the default font on Android and other Google services.

Using Roboto in Google products (RIP Inbox)

Category: Sans-Serif

Pairs well with: Roboto Slab, Open Sans, Lato, Playfair Display

Design recommendations: Try 21px for regular content

Source: Google Fonts

3. Helvetica

Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger together with Eduard Hoffmann. Notable features of Helvetica are a high x-height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance.

Helvetica is a popular choice for web design. Image: webydo
Using Helvetica. Photo by Peter Dawson
Using Helvetica in print (UK government publication)

Helvetica® Now, released in 2019, represents a new chapter in the story of perhaps the best-known typeface of all time.

Category: Sans-Serif

Design recommendations: Try 48px for headers and 18px for regular content

Best pairs with: FF Tisa, Georgia, Roboto, Benton Sans

Source: Fonts.com

4. Montserrat

The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface. The geometric type optimized for digital usage and it can be an excellent choice for minimal and modern websites & mobile apps.

Montserrat

Montserrat works fine for short pieces of all caps.

Image: eddieolin

Category: Sans-Serif

Pairs well with: Open Sans, Roboto Slab, and Lora

Design recommendations: Try 30px for headers and 16px for regular content

Source: Gooogle Fonts

5. Avenir

The word avenir is French for “future”. The family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura.

Avenir
Image: blackoptical
Avenir in use. Image: dutchnews

Category: Sans-Serif

Pairs well with: Minion, Georgia, Helvetica

Design recommendations: Try 30px for headers and 14px for regular content

Source: Fonts.com

Tools for finding and pairing fonts

Here is a list of tools that will simplify the process of font selection and pairing.

Learn how to design user interfaces

Interactions between computers and humans should be as intuitive as conversations between two humans. Interaction Design Foundation will help you to learn how to design for efficiency and persuasion.

Originally published at uxpro.cc

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Published in UX Planet

UX Planet is a one-stop resource for everything related to user experience.