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52 Research Terms you need to know as a UX Designer
Your A-Z list of research terms in plain English
Having written the article 53 Tech Terms You Need to Know as a UX Designer it made sense to add research terms into the mix. I’ve put together an A-Z list of research words with explanations in plain English.
“Pay attention to what users do, not what they say.”
Jakob Nielsen
3 Click Rule
This is the theory that users will leave a website if they can’t get to the page they want within 3 click.
5 Second Test
A 5 second test involves showing users the interface of software application or a website for 5 seconds. The participant then has to recall what they saw on the page. This is a great method to see whether the key visuals, or calls to actions have been correct impact.
80/20 Rule
This is based on the Pareto principle. Applied to any website, web app, or software environment, 20% of the functionality and features will be responsible for 80% of the results.
A/B Testing
A/B testing is a when you test two different versions of online content with users to see which one they prefer.
Accessibility
Accessibility is the ease with which people can use and understand a website or app. This also refers to how websites and apps are adapted for those with disabilities or special needs. An example of this could be adapting colours to allow for people who are colour blind.
