6 Awesome AI Tools for User Research
There are new AI tools on the market every day, and keeping up with what’s relevant and valuable is hard. If you are involved in User Research, I have prepared a small selection of excellent AI tools to help you in your work.
How are AI tools useful for User Research?
AI tools provide additional capabilities and automate the processes involved in analysing user data.
Here are a few reasons why you should use AI tools for User Research:
- To automate the data process. The fact is that AI tools process large amounts of data much faster and more efficiently than conventional tools. This lets you focus on analysing the results and minimising data processing time.
- For text and sentiment analysis. Using Natural Language Processing technologies, AI tools can analyse textual feedback and user comments, identify sentiment, find recurring themes and identify trends. This allows UX researchers to quickly identify critical issues or user needs.
- To predict user behaviour. Using machine learning, AI tools can analyse user behaviour, expect and model future trends and user reactions to change. This allows UX researchers to make more informed decisions when designing products and improving user experience.
- To personalise recommendations. Some AI tools create personalised recommendations based on the analysis of user data. This helps you develop personalised strategies to serve and improve your product’s user experience.
6 Cool AI Tools for User Research
Synthetic Users
Function: User research with AI participants
Synthetic Users is an innovative tool for user research using artificial intelligence. It allows you to conduct research with AI participants that replicate the behaviour and preferences of real users.
You can create scenarios, test user interfaces, evaluate product usability and gain valuable insights into how users interact with your solutions.
This tool significantly reduces the time and cost of engaging real users and gives you flexibility and control over the research process.
Notably
Function: AI-powered user research platform
Notably is a user research platform. Using AI algorithms and data analytics Notably helps to collect, analyse and extract valuable insights from user feedback and comments.
Notably automates the process of analysing large volumes of text data, recognises trends and tendencies, identifies issues and themes, and helps analyse users’ sentiment and attitudes towards a product, app or service.
Using Notably, you will make informed decisions to improve user experience.
Kraftful
Function: Automated summaries of user reviews
Kraftful is a tool that automatically categorises user reviews, segmenting them by critical pieces of content.
It can be used to quickly and efficiently process many reviews and get an overall picture of how users react to your app, product or service.
Userdoc AI
Function: AI-driven user personas, journeys and requirements
With Userdoc AI, you can generate detailed user personas that reflect the characteristics and needs of your target users.
The tool also helps you create user journey maps to visualise their experiences and interactions with your product or service. In addition, Userdoc AI enables you to identify and describe user requirements, facilitating product development and improvement.
Ask Viable
Function: Automate your qualitative data analysis
Ask Viable helps researchers and UX specialists quickly process and extract valuable insights from large amounts of textual data.
You can upload interviews, focus group data or user feedback, and Ask Viable will automatically analyse it, highlighting key themes, trends and meaning groups. This dramatically speeds up the data analysis process and helps you focus on your results.
Ask Viable also provides easy-to-use tools for data visualisation and reporting. You can easily report and share research findings with your team or stakeholders.
Symantec
Function: AI for social listening and other customer data
With Symantec, you can conduct social monitoring by tracking discussions and mentions of your brand or product on various social networks, forums, blogs and other online platforms.
The tool automatically analyses and categorises this data, highlighting key topics, user sentiment, identifying trends and determining public opinion. Through analysis, you can understand user preferences and needs, identify ideas for improving products or services, and select the critical problems your audience is looking for solutions to. All information is provided in dashboards, visualisations and reports, which is very convenient.
What tools do you use? Could you share them in the comments 🙏?
