7 Essential Principles of Web Design

Photo by Leona Das / Nebula Consulting

Your website’s design matters to your customers! You can implement every tactic to increase conversion rates or make google happy (boost your SEO ranking), but if your website is unpleasant then so will be your result for your business objectives. It’s pretty straightforward, you snooze you lose.

14 Simple Solutions to Enhance Website Traffic

Making sure your website looks good and provides a seamless user experience should be a high priority. Studies done by WebFX showed that:

1. 94% of first impressions are related to your site’s web design.
2. 75% of the credibility of a website comes from its design.
3. 89% of consumers shop with a competitor after a poor user experience.

Your product and/or services could be ‘the bee’s knees’ but without adequate representation of your digital brand, you could risk falling short of hitting your goals.

Design is marketing, it conveys the personality of your brand, but you want to convey your brand in an appealing way to your audience. The following are the 7essential principles you need to adopt so you can create that appeal:

1. Visual Hierarchy

Easily one of the most important principles in web design, visual hierarchy is the arrangement of elements of importance.

Provided by Alvalyn Lundgren

The hierarchy of each page’s contents is manipulated by these characteristics:

• Size: Larger elements are more noticeable.
• Color: Brighter colors attract more attention than dull colors.
• Direction & Alignment: Elements aligned differently from the majority of the rest of the elements will stand out more.
• Repetition: Repeating the same styles can suggest content is…