Published inProduct CoalitionWhat is Product Marketing? A Data-Backed DefinitionAn insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers.Jul 8, 2019Jul 8, 2019
Published inStartup GrindThe 10 Principles of Product & Feature AdoptionThe psychology behind how people deal with change will help you drive adoption of product and features.Jan 11, 20191Jan 11, 20191
Published inUX PlanetHow to announce new features to drive product adoptionYour software is improving all the time… You’re battling your competition, moving fast, and listening to your users when they tell you…Nov 29, 2018Nov 29, 2018
Published inStartup GrindHow Google Maps used April Fools to improve its user onboardingGoogle Maps is one of my favorite (and most used apps) so I’m really excited to write about how they nailed user onboarding (my favorite…Jun 6, 2018Jun 6, 2018
Published inPrototyprBuilding a Habit-Forming Product Starts With Your User OnboardingNir Eyal’s 2013 book Hooked completely changed the way people think about creating viral technology and products.Oct 13, 2017Oct 13, 2017
How To Improve Free Trial Conversion Rates Without Dev TimeSaaS companies today rely on free trials to generate leads and hope 🤞 to convert those users into paying customers. If you do this but…Jul 27, 2017Jul 27, 2017
Published inPrototyprWhy User Onboarding Isn’t Just Your Designer’s JobOften it is assumed that user onboarding is the designer’s job. This might make sense if you believe that good onboarding is only about…Mar 23, 20171Mar 23, 20171
Published inPrototyprThe Two Types of Help Your Users NeedWhy Your Help Content is Creating a UX ProblemMar 16, 2017Mar 16, 2017
Why you must keep treating users as NEW to help them become FANS of your productA primer on driving long-term user success with continued user onboardingDec 1, 2016Dec 1, 2016
Published inUX CollectiveWhat Apple Stores Teach SaaS Products About User OnboardingThe key lessons from brick-and-mortar expertise on how to engage new visitors.Oct 10, 2016Oct 10, 2016