Published inAgile InsiderThe Essential Guide to B2B Customer ResearchBehind every succesful Business-to-Business (B2B) product is a product team fueled by solid customer research. This comprehensive guide…Aug 3, 201816Aug 3, 201816
Published inUX Planet10 Things That Characterize a Modern Product TeamWorking with products as a modern product team requires a multidisciplinary approach for solving problems. Software powered products are…Jul 2, 20182Jul 2, 20182
Published inUX PlanetBig surprises in software developmentA new product idea arrives at your desk. What do you do? Investigate the market? Talk to potential customers and users? Or start building…Apr 4, 20181Apr 4, 20181
Published inUX PlanetWhat it takes to create a user-centered cultureA user-centered approach for product teams should be a procedure deeply rooted in the organizational culture. It must be practiced actively…Jan 20, 2018Jan 20, 2018
Published inUX PlanetHow to become more user drivenGetting to know your users is essential for any team that wishes to solve problems with the product they are building. This article…Jan 20, 2018Jan 20, 2018
Published inUX PlanetDon’t create products with a shallow user understandingDespite the popular rise of a user-centered culture lead by companies like AirBnB and Apple, it is not uncommon for software product teams…Jan 20, 2018Jan 20, 2018