PinnedPublished inThe StartupHow Simpson’s Paradox Could Impact A/B TestsSimpson’s paradox occurs when we observe a certain trend in the aggregate data but not in the underlying segments that comprise the data…Sep 7, 20204Sep 7, 20204
Published inUX PlanetRoadmapping for experimentationNeed to build an experimentation roadmap and don’t know how? You are in the right place!Jan 27, 20232Jan 27, 20232
Experimentation Culture Awards 2021: LearningsI am a big fan of the Experimentation Culture Awards, so imagine my excitement when I was invited to be on the jury! Here are my learnings.Jul 19, 2021Jul 19, 2021
Published inUX PlanetExperimentation & the snowball effectWhat does driving social change and experimentation have in common? And what can we learn from this field to drive experimentation culture…May 24, 2021May 24, 2021
Published inUX PlanetUsing Experimentation for Refining your Product BacklogI have been exploring how experimenters* work in and with product teams. Towards that end, my last post sought to demystify Scrum…Mar 22, 2021Mar 22, 2021
An Experimenter’s Guide to SCRUMThis post covers SCRUM vocabulary and processes that product teams use and how that aligns with the process experimenter’s use.Mar 5, 2021Mar 5, 2021
The Weekly BuzzesThe Weekly Buzz has gone through a few iterations already in true experimentation spirit — not really backed by data yet, but we’ll get…Feb 14, 2021Feb 14, 2021
The Weekly BuzzHere’s the latest Weekly Buzz. Watch the video for key takeaways. Links below.Jan 20, 2021Jan 20, 2021
The Weekly Buzz: Marketing ROI, SEO-CRO dance, HiPPOs, breaking conventions & evolvingIn case you are wondering what this is all about, read my previous post introducing The Weekly Buzz and what to expect. And now without…Jan 13, 2021Jan 13, 2021
Introducing The Weekly BuzzWhile I took a break from writing in the last few weeks, I didn’t take a break from creating experimentation focused content. In December…Jan 6, 2021Jan 6, 2021
CXL Institute’s Conversion Optimization Mini-degree ReviewI got my Conversion Optimization certification from CXL Institute about two weeks back. And pursuing this course has been quite a journeyDec 4, 20202Dec 4, 20202
Published inBootcampUsing emotions to drive conversionsThis blog post is based on Cugelman Emotion Map and draws heavily from his course on “Digital Psychology & Behavioral Design” at CXLNov 9, 2020Nov 9, 2020
Published inUX PlanetRegression to the mean in A/B TestingThis post explores examples of regression to the mean, what causes it and how to avoid it.Nov 2, 20201Nov 2, 20201
Statistics Basics for A/B Testing: Part 3In the last two posts, I have introduced basic statistical concepts you need to know for A/B testing. In the last post of this series, I…Oct 12, 2020Oct 12, 2020
Published inBootcampCreating experimentation as a habitBuilding an experimentation culture at your organization is similar to creating a good habit. Learn how to apply those lessons.Oct 4, 2020Oct 4, 2020
Statistics Basics for A/B Testing: Part 2In my last post, I covered some basic concepts important for A/B testing such as population, sample, measures of central tendency…Sep 28, 20202Sep 28, 20202
Experimentation Culture Awards 2020 — Top TakeawaysSummary of learnings from keynotes at the #expca2020Sep 25, 2020Sep 25, 2020
Statistics Basics for A/B Testing: Part 1Knowledge of basic statistics is extremely important in designing and analyzing A/B tests accurately. Over the next few posts, I will be…Sep 21, 2020Sep 21, 2020
How many changes should you A/B test?Optimization (CRO) teams are often required to balance the earning and learning potential of changes. This post explores some strategies…Sep 13, 2020Sep 13, 2020
Top 10 Data Visualization TricksI recently attended a session on data visualization by none other than Lea Pica (thanks to the kind folks at Search Discovery Education…Sep 7, 2020Sep 7, 2020