PinnedPublished inUX PlanetColor Wheels For Human-Centered DesignThe 2 most important color wheels backed by psychology and neuroscienceMar 6, 2024451Mar 6, 2024451
PinnedPublished inUX CollectiveHow to navigate the insanity of behavioral scienceI recently published a scientific paper on the Interactive Behavior Change Model (IBCM).Oct 3, 2023213Oct 3, 2023213
PinnedPublished inUX PlanetYou Should Reconsider Color PsychologyPerhaps the most controversial subject in applied psychology is color psychology. Here, I’ll explain why you need to reconsider it.Oct 4, 202261Oct 4, 202261
Published inUX PlanetDesigning emotional color palettes without the fake scienceColor is a wonderful component of interactive design.Apr 7, 20212612Apr 7, 20212612
Published inUX PlanetCapture User Attention with Visual Hierarchy and Color PsychologyYou want to grab attention.Jun 18, 2020208Jun 18, 2020208
Published inUX PlanetEmotional Design Psychology & ColorLearn how to build emotional design strategies that target the full spectrum of emotion, with a dash of colorAug 2, 20198833Aug 2, 20198833
Published inUX PlanetLatest UXD Tool: UI Color Psychology MapIf you haven’t heard of a UI Color Psychology Map, in this article, I’ll explain the basic concept to you.Jul 1, 20199581Jul 1, 20199581
Published inUX CollectiveColor psychology & visual hierarchy for UX & behavioral designOne of the critical applications of color in UX and behavioral design is using it to control where people look.Jul 1, 20195001Jul 1, 20195001
Published inBehavioral Design HubHow Psychology Can Damage your Websites, Apps, and Digital MarketingThere’s no shortage of evidence that behavioral psychology can transform your run-of-the-mill digital product into a highly engaging…Apr 17, 2019121Apr 17, 2019121
Published inUX PlanetTHE 7 PRINCIPLES OF SOCIAL INFLUENCE FOR DIGITAL PSYCHOLOGYCLAIM 2: “social proof” describes all forms of social influenceApr 8, 201950Apr 8, 201950
How long does it take an app to change user habits? 21-days or is that a myth?Many people believe that it only takes 21-days to form a habit. If this were true, then every 21-days, you’d be rewiring your brain to…Oct 16, 2017Oct 16, 2017
Published inUX CollectiveUsing attachment anxiety in emotional design & marketingHow companies use social pain, to stop customers from leavingJan 18, 2017Jan 18, 2017
How Psychology Can Damage your Websites, Apps, and Digital Marketing (short)By Brian Cugelman, PhDMar 12, 2016Mar 12, 2016
Gamification: What it is and when to use itPeople are complex, smart, and sometimes extremely stubborn, which may explain why in the last two thousand years, nobody has discovered an…Oct 31, 2013Oct 31, 2013