Avoid Ad Bots at All CostsThe second in a multi-part series about digital advertising and the scourge of ad botsFeb 28, 2020Feb 28, 2020
The 3-Headed Cerberus of Digital Ads: Bots, Viewability Standards, and Ad BlockersThe first in a 5-part series about digital advertising and the scourge of ad botsFeb 25, 2020Feb 25, 2020
Learn to Hug Your Haters“Not answering a complaint decreases customer advocacy 100 percent of the time.” — Jay BaerFeb 20, 2020Feb 20, 2020
Using Facebook for Mobile Ad TWith sophisticated geotargeting options, Facebook ads do a great job of targeting based on location data.Feb 19, 2020Feb 19, 2020
Estée Lauder and Grassroots Marketing in the Days Before Social MediaHad Estée Lauder come of age in these days of Instagram influencers, she no doubt would have rivaled the best of them.Feb 14, 2020Feb 14, 2020
Keeping Digital Advertising in the GameAs a purveyor of hip and affordable clothing for the digitally native generation, UNIQLO wants you to know that it’s not just an apparel…Feb 6, 2020Feb 6, 2020
Outdoor Voices #doingthings the Grassroots WayWith cheeky ad slogans that confront the “Just Do It” mentality of the Nikes of the world, OV has made a name for itself as “the “the…Feb 6, 2020Feb 6, 2020
How a Grownup Doll Spoke Directly to KidsRuth Handler was one of the first toy-pushers to market a product to children instead of their parents.Jan 30, 2020Jan 30, 2020
A Solid Product, Sweat Equity, and Scrappy Grassroots MarketingHard to believe in these days of venture capital, but in the ’90s, Kate Spade took off without venture money or loans. Sweat equity…Jan 28, 2020Jan 28, 2020
That one time Southwest Airlines altered the airline modelToday, Southwest Airlines is one of the biggest airlines in the world. But when Herb Kelleher founded the airline a half a century ago, hisJan 24, 2020Jan 24, 2020