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Olga Shchors

Willingness-to-pay Research Methods for Early Stage Tech Products

With this publication, I’m starting a series of posts on product marketing which I expect to be useful for teams working on the development…

Sep 28, 2021

Willingness-to-pay Research Methods for Early Stage Tech Products

Sep 28, 2021

Omnichannel Engagement: How and Why to Start with a Unified Customer Experience

As the struggle for customer’s attention is constantly growing, it is vital to use all available communication channels throughout the…

Sep 21, 2021

Omnichannel Engagement: How and Why to Start with a Unified Customer Experience

Sep 21, 2021

Published in
UX Planet

Top UI Design Principles To Keep In Mind

The creation of a high-quality user interface implies the principle “the user is above all” and the corresponding methodology for the…

Jul 19, 2019

Top UI Design Principles To Keep In Mind

Jul 19, 2019

Published in
UX Planet

TOP-10 A/B Testing Myths: Boosted

So, you want to get the most of your website doing conversion rate optimization via A/B testing. The ideal notion about it will be…

Sep 9, 2016

TOP-10 A/B Testing Myths: Boosted

Sep 9, 2016

What You Should Know Setting Goals in A/B Testing

Are you about to launch the A/B/N Experiment? Good for you and for your company! Before launching, consider the importance of the goal in…

Aug 17, 2016

What You Should Know Setting Goals in A/B Testing

Aug 17, 2016

Why You Shouldn’t Blindly Trust CRO and A/B Testing Best Practices

Since there are millions of best practices and case studies in conversion rate optimization and A/B testing, described in blogs, you still…

Aug 16, 2016

Why You Shouldn’t Blindly Trust CRO and A/B Testing Best Practices

Aug 16, 2016

A/B Testing Cheat Sheet or How to Launch Your First A/B Test

Let us introduce to you our capacious A/B testing cheat sheet represented in the form of infographic!

Aug 4, 2016

A/B Testing Cheat Sheet or How to Launch Your First A/B Test

Aug 4, 2016

1 Simple Step to Increase Your Conversion

Common Knowledge

Jul 20, 2016

1 Simple Step to Increase Your Conversion

Jul 20, 2016

Advanced Filtering to go Deeper into Your Statistics

There are tones of informative reports that might reveal you a bit more about your current audience and its behavior. Putting myself in the…

Jul 4, 2016

Advanced Filtering to go Deeper into Your Statistics

Jul 4, 2016

CRO and SEO: How They Treat Each Other

There are different fears among marketers that Conversion Rates Optimisation (CRO) hurts Search Engine Optimisation (SEO) or another way…

Jun 21, 2016

CRO and SEO: How They Treat Each Other

Jun 21, 2016

5 A/B tests to boost landing page opt-in forms

Your landing page is the key factor in lead generating. And the essential part of the landing page is an opt-in form on it. If you want…

Jun 10, 2016

5 A/B tests to boost landing page opt-in forms

Jun 10, 2016

No Thinking, Split Testing!

1. Why split test?

Jun 2, 2016

No Thinking, Split Testing!

Jun 2, 2016

The Starter’s Guide to Mobile CRO

Gone are those days when everyone surfed the Internet only from desktop and laptop computers. Now the most of online visits are coming from…

May 30, 2016

The Starter’s Guide to Mobile CRO

May 30, 2016

The Most Common Website Conversion Killers You Should Avoid

The most annoying cause of a lack of conversions on a website is when you are getting tons of costly traffic without a return on your…

May 17, 2016

The Most Common Website Conversion Killers You Should Avoid

May 17, 2016

The Complete List of CRO Best Practices for Beginners

The best way everyone can start an online business is to learn the best practices without re-inventing a wheel. But often the reality is…

May 11, 2016

The Complete List of CRO Best Practices for Beginners

May 11, 2016

How To Define Your Best Customers via Maxymizely.com

This article is for those who have already started selling their stuff but haven’t figured out how to sell it better.

May 4, 2016

How To Define Your Best Customers via Maxymizely.com

May 4, 2016

Published in
UX Planet

Top-8 Mistakes in A/B Testing To Avoid

Mistake №1. Ending tests too soon

Apr 20, 2016

Top-8 Mistakes in A/B Testing To Avoid

Apr 20, 2016

A/B Testing Cheat Sheet or How to Launch Your First A/B Test

Let us introduce to you our capacious A/B testing cheat sheet represented in the form of infographic!

Apr 12, 2016

A/B Testing Cheat Sheet or How to Launch Your First A/B Test

Apr 12, 2016

How to Discover Website Areas You Should Improve via A/B Testing

There are different approaches to find which areas of your website need improving via A/B testing. In this article we will outline all the…

Mar 25, 2016

How to Discover Website Areas You Should Improve via A/B Testing

Mar 25, 2016

Top-5 Concerns about A/B Testing and Their Resolutions

There is a number of different questions and concerns which may face marketers and business owners at the beginning of A/B testing…

Jan 4, 2016

Top-5 Concerns about A/B Testing and Their Resolutions

Jan 4, 2016

Olga Shchors

Olga Shchors

🍉 Marketing consulting & services for tech products improving the world 🇺🇦🇩🇪 Kyiv/Berlin https://linktr.ee/olga.schors

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