Aha, moment! What is it, and why should every product have it?

What do services such as an internet search engine, taxi ordered via the application have in common, apartments rented for the owners' departure, a database of restaurants that can be assessed, and an application for image processing and sharing? Discovering a very specific moment on their product roadmap. A moment of eureka, revelation. The moment from which their growth exploded and allowed them to reach billions in valuations.

What's an "aha moment."

An "aha moment" is when your users realize your product's value. Think of the last time you thought, "ohhh, so that's how this works." Do you remember the first time you created a component in Figma? Felt good, didn't it? These moments go way beyond software design, but the digital user experience is what we'll talk about in this article.

What does an "aha moment" do?

Simply put, all your work and efforts by your team should be directed towards discovering the "Aha! Moment" and then — scaling it.

In general, all the activities of the team responsible for product growth revolve around optimizing 5 indicators: acquisition, activation, retention, referral, and profit.