An immersive pizza ordering platform is explored. Pizza created by you, for you, and in your neighborhood :) + pizza on Apple CarPlay!
FIRM: Mario is a small business owner with multiple pizza stores across the city.
TARGET CUSTOMER: ‘City’zens, Pizza fanatics, Pizza experimenters, Foodvloggers & possibly anyone in the city.
PERSONA: Generational (Kids, Adults, Senior Citizens), Male and Female.
GOAL: Create an online pizza ordering website for Mario’s Pizzas, where a customer can order a pizza from any of
the multiple locations.
MISSION: Guide the customer through the pizza ordering process and upsell add-ons (like wings, soda, etc) without
sounding salesy.
DESIGN FOR: Website
MODE: Home Delivery
INDEX
RESEARCH
Popular pizza types:
Depending on the kind, each type shows how diverse methods, ingredients, and resources may be used to create distinct and delectable offerings.
However, I believe that the form, crust, and preparation method are the most essential factors in determining the sort of pizza you wish to eat.
ANATOMY OF PIZZA
Resources:
STRATEGY
Designing a platform for a new, regular as well as a pro user
Information Architecture
How should the customization work?
How should the customization information design work?
Be the chef! Power to you…
Chef’s recommendations
Watch the making of your pizza, live from the kitchen
Cooking is Therapeutic, watching your pizza getting prepped can be Therapeutic too! Also, increases the user’s time with the website!
Store Calendar
Store calendar to keep the customer up to date and in sync with the events and happenings of the pizza store.
Seasonal menu launches, Seasonal menu end date, previous orders,
Book a chef, book for an event, educational pizza videos,
in-store challenges, food blogger review lives,
new recipe making live, store holidays & store maintenance
Telling your user some facts, History, Reviews, Social Media uploads about a particular pizza
As I spent some time on research, I realized that pizza ‘history’, ‘origins’, ‘mistakes’, ‘facts’, ‘expiremements’, ‘world records’…
Meme’s included!
All of these can make a great story! So, why not keep our
user informed?
Also, everybody is a good photographer today! Thanks to
the advanced camera on our phones, so,
let's reshare what's being shared on the firm’s social
media handles!
Illustrated Messages...
For loading, error, and other use-cases...
…now after finalizing the idea, let’s see how the order experience for a new user with no pizza knowledge should look like
Lo-fidelity wireframes
Pizza Cheuffer guides, recommend and help you order your pizza!
1. Location and Store selection
2. Occasion and People
3. Cart and Type
4. Baking process and Dough/Pie
5. A must-have topping on your pizza
Based on the responses, the website recommends pizza, meals and more to the user..
The user selects..
VISUAL DESIGN
Pizza Detailed Page
Interactions
Customize your pizza
Check-out & Billing
Watch your pizza being made, LIVE from the kitchen with different viewing angles!
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Ordering a Pizza from your car!
Here is a story for you…
Wireframes for Apple CarPlay..
Tada… Pizza Ready & Picked up from drive-in!!
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Hope you liked the exploration and ideas :) Feel free to connect with me on:
Mail: radhakrishna.aekbote@gmail.com
