AR Design Evolution: How Apple Vision Pro is Changing the Game for Product Designers

Martina Sartor
UX Planet
Published in
12 min readJun 13, 2023

--

Apple

Throughout my exciting journey in the design industry, I’ve seen the digital landscape shift and transform in ways I could have only imagined. And I must tell you — the unveiling of Apple’s Vision Pro, with its advanced AR capabilities, sent a wave of electrifying potential surging through my veins.

Why, you ask? Well, let me tell you, there’s something incredibly thrilling about Augmented Reality (AR). It’s not just about merging the physical and digital realms; it’s about tearing down the boundaries between them! And while Virtual Reality (VR) has its own allure, it’s AR that I truly believe is going to change the digital world.

So, lets delve into the intriguing world of the Apple Vision Pro. We’ll decode its unique features — the innovative eye-tracking and the intuitive gesture control that, in my opinion, hold the power to revolutionize product design.

And trust me when I say, Apple’s generosity in sharing a treasure trove of resources for Vision Pro app development is the icing on the cake!

Now, I don’t claim that Vision Pro, as it currently stands, represents the future of AR. It has its limitations — it’s pricey, a bit bulky, and its external battery has a limited lifespan. Let’s face it, none is going to walk around with that think on their head.

However, I firmly believe that it’s a significant stride towards a future where AR design becomes increasingly accessible, mainstream, and more exciting than ever.

The Apple Vision Pro: A Leap Forward in AR

Let’s shift our gaze to the realm of Apple’s Vision Pro. Picture a device that maps and understands your physical environment, a device that responds to where you look, your voice, and your gestures. It feels a bit like stepping into the future!

Vision Pro offers precisely that. Its eye-tracking technology allows you to ‘point’ with your gaze, highlighting what you’re looking at in the AR environment. It’s truly fascinating to witness how your eyes can guide the interaction.

Then there’s the system of voice and gesture controls. You can simply speak to your device or use intuitive hand gestures to interact. No need for a mouse or touch screen. It’s intriguing to envision how this could revolutionize our design approach, isn’t it?

What’s even more exciting is that Apple has opened the door for developers and designers like us to explore this new frontier. The array of resources they’ve provided offer detailed insights into the Vision Pro’s capabilities and instructions on designing and developing apps for it. It’s like we’re embarking on a thrilling journey, and Apple is equipping us with the right gear.

However, it’s crucial to clarify: Vision Pro isn’t for mass consumption, not yet. It might not yet be the accessible, everyday AR device we all wish for. But in my perspective, that’s not its purpose — at least, not at this stage. Vision Pro is a beacon for us designers, a signal of what’s possible. It shows us a glimpse of a future where AR becomes mainstream, no longer confined to the realms of the niche. It’s a tool for us to start molding that future, here and now. And, honestly, I find that incredibly exciting.

Why Apple Vision Pro is a Game Changer for Product Designers

The Vision Pro is not just another headset; it’s a veritable playground for us, product designers. Let’s delve into how its features could serve as game-changers in our field.

Firstly, the eye-tracking technology is, in my view, a true revelation. It nudges us to rethink how users can interact with digital interfaces. Our eyes are the most natural pointers we have, and the Vision Pro taps into this beautifully. Imagine designing interfaces where visual attention is the main driver of interaction! That alone pushes our boundaries of design thinking and ushers in a new era of truly interactive experiences.

Now, let’s talk about voice and gesture controls. These features pave the way for a more intuitive and organic interaction with digital products. Forget about tapping or clicking — we’re now entering a world where a simple nod, wave, or command can dictate an action. Just think about the potential impact on UX and UI design!

These technologies open up vast possibilities for developing interfaces that are not only more immersive but also more accessible. For those with mobility constraints or disabilities, the opportunity to interact through voice and gestures can be transformative.

Yes, the Vision Pro is a formidable device that’s far from perfect. But, it’s still an incredible tool, showing us what we could achieve in product design. Despite its limitations, I believe it’s here to stimulate our imaginations, challenge us to think differently, and ultimately revolutionize our design approach.

As product designers, we’re in the business of shaping experiences, crafting journeys, and pushing boundaries. And with tools like Vision Pro, the possibilities seem to be expanding at an electrifying pace.

The Power of Eye-Tracking in AR Design

Eye-tracking, in my opinion, is one of the Vision Pro’s most extraordinary features. It’s not just a nifty trick; it fundamentally alters the rules of engagement between users and interfaces. Let’s delve deeper into this innovative feature.

Traditionally, user interaction with digital products hinges on a mix of taps, clicks, and swipes. With Vision Pro’s eye-tracking feature, we can design for an entirely different kind of interaction. The user’s gaze becomes the driver of action — a point and ‘click’ mechanism that feels as intuitive as looking at an object in real life.

Consider the practical applications: Let’s take e-commerce, for instance. Imagine a user browsing through a virtual store, with products lighting up or providing information as they draw the user’s attention. Or, picture a news app, where articles expand and reveal content as soon as the user’s gaze lands on them. The possibilities are, quite frankly, mind-boggling.

From a UX perspective, eye-tracking can create more engaging, seamless, and efficient experiences. It brings a level of immediacy to interactions that conventional interfaces simply can’t match. It also has significant potential for improving accessibility, making AR experiences more inclusive for users with motor limitations or disabilities.

Apple

The Potential of Voice and Gesture Controls in AR Design

Now, let’s turn our attention to the other unique elements of the Vision Pro’s interaction palette: voice and gesture controls. I’ll admit that the inclusion of these features really make you feel like you’re stepping into the future.

I’ve always loved voice controls — there’s a certain kind of magic in being able to control things with just your words. But the Vision Pro takes it a step further, allowing users to navigate the AR space with both voice commands and natural gestures. This new combination feels like a breath of fresh air, especially for a designer like me who loves to explore fresh possibilities.

Let’s think about this: using gestures to manipulate virtual objects and using voice commands to perform actions. The level of natural interactivity it offers is astounding! Suddenly, the AR space feels less like an artificial construct and more like an extension of the real world.

Now, where this truly shines is in the domain of accessibility. Individuals with motor limitations, who might find traditional interfaces challenging, could navigate, select, and interact using just their voice or gestures. This degree of inclusivity was previously unthinkable and marks a significant step forward in our collective mission of designing for all.

Still, I can’t help but think about the challenges that these new modes of interaction will pose. We will have to rethink design conventions and norms. What does a ‘click’ mean in a voice or gesture-driven interface? How do we design intuitive gestures? What feedback will users need? The questions are endless, but so are the possibilities!

And that’s what fills me with anticipation. The unknowns, the challenges, the potential to create something truly groundbreaking — it’s why I love being a designer in these exciting times. The opportunity to contribute to this new chapter in AR design is nothing short of exhilarating.

Unveiling New Opportunities with Apple Vision Pro

With the capabilities that the Apple Vision Pro brings to the table, I can’t help but feel ponder on the many opportunities it presents for us, product designers.

I can already envision us working on designing more interactive, immersive, and intuitive AR applications. Imagine creating an AR shopping experience that lets users virtually place items in their homes or AR-guided tours in a museum or an AR-driven educational app making learning more engaging for children? The prospects are, quite frankly, thrilling!

I’m particularly excited about how the Vision Pro can redefine the way we approach UX and UI design. Traditional interfaces will need to make room for more organic, intuitive, and adaptive experiences. And that means that as designers, we’re in for some exciting (and challenging) times ahead. The tried-and-true design principles we’ve grown comfortable with will need to evolve. We’ll have to question, explore, and innovate, always keeping the user’s experience at the heart of our work.

Looking into the future, I can see that the line between physical and digital worlds is set to blur even further. AR, I believe, will play a crucial role in this transformation. It’s not quite there yet — there are still hurdles to overcome, and the Vision Pro, despite its impressive features, is not a silver bullet. But it’s a significant step towards an exciting future where AR will likely become an integral part of our everyday lives.

Envisioning AR Design Possibilities with Apple Vision Pro

Pouring over Apple’s extensive documentation and resources they’ve shared with us designers, I can’t help but get excited imagining the array of potential use-cases and design solutions that the Vision Pro empowers us to create.

Firstly, Apple’s emphasis on making AR more personal and relevant to individual users resonates strongly. Just think about it — a fitness app that uses AR to create a virtual personal trainer in your living room, modifying the routine based on your performance, tracked by the Vision Pro. Or, an AR-powered e-commerce experience that allows customers to virtually ‘try-on’ products in their own homes, with just a simple gesture.

Apple’s Vision Pro also opens up fascinating possibilities in education. Picture a study aid application bringing complex concepts to life right on a student’s desk. Interactive elements driven by gaze, voice, and gestures could make learning more engaging than traditional methods ever could.

Indeed, the more I delve into the Apple resources and the Vision Pro’s features, the more I believe we’re on the brink of a new era in product design. Our designs will no longer be confined to screens but will become part of the user’s environment. We’ll be designing experiences that are guided by a user’s gaze, voice, and gestures, making our creations more intuitive and immersive than ever.

In essence, we’re not just designing interfaces anymore; we’re designing experiences, stories, and journeys. We’re shaping worlds where digital and physical not just co-exist, but collaborate. And as I see it, the Apple Vision Pro is our ticket to this thrilling adventure.

Getting Ahead of the Curve: Designing for the Future

Now, let’s take a moment to talk about the elephant in the room. It’s true — the Apple Vision Pro has its challenges. It comes with a hefty price tag that could make anyone’s wallet feel a lot lighter. It’s also a bit on the bulky side, which could be off-putting for some.

But here’s the thing — these are issues that all pioneering technologies face. It’s a rite of passage, a part of the evolution process. Remember the first mobile phones? They were huge, expensive, and had batteries that barely lasted a few hours. But look where we are now!

In my opinion, it’s crucial for us, as product designers, to start designing for the Vision Pro now, despite these challenges. Why? Because this is our chance to influence the direction of this technology. We get to experiment, to innovate, to determine what works and what doesn’t in AR design.

The documentation shared by Apple is essentially an invitation for us to push the boundaries of what’s possible in product design. We have the opportunity to build applications that will shape the user experiences of tomorrow.

And yes, the Vision Pro is not for everyone right now — it’s too advanced, too specialized. But that’s the beauty of it. It’s not about mass consumption at this point. It’s about giving us designers and developers the tools to imagine, to create, to shape the future.

By starting to design for the Vision Pro now, we are essentially ‘future-proofing’ ourselves. As the technology evolves, becomes more refined, more accessible, we will already have a portfolio of designs ready for it. We’ll be ahead of the curve, not struggling to catch up.

So, despite its current limitations, I see the Vision Pro as an incredible opportunity. A chance for us to stretch our creative muscles, to design not for the world as it is, but as it could be.

Looking at how far technology has come, I’m optimistic about the future. I believe that we will see versions of the Vision Pro that are lighter, cheaper, and with batteries that last longer. And when that day comes, I want to be ready.

The future of AR is not a matter of ‘if’, but ‘when’ in my opinion. And as I see it, the ‘when’ is closer than we think.

Overcoming Potential Challenges

Transitioning from conventional design to AR, especially with the unique features of the Apple Vision Pro, can be a daunting endeavor. We’re venturing into uncharted territory here, and it’s only natural that we’ll face some challenges along the way.

One of the primary concerns we need to tackle is the cognitive load. AR design needs to be intuitive because we are working with an extra dimension. The eye-tracking, voice and gesture controls are exciting new tools, but we must remember to not overload the user. The goal should be to create seamless, natural user experiences, not to dazzle them with complexity.

And how can we achieve that? I believe it’s a matter of practice, experimentation, and constant feedback. We mustn’t shy away from testing our designs early and often, learning from our mistakes, and iterating. We’ll need to play around with different levels of interaction, different visual cues, and different responses to eye movements, voice commands, and gestures.

Another challenge is designing for accessibility. Making AR experiences universally accessible is not a ‘nice-to-have’; it’s a must-have. With eye-tracking and voice/gesture controls, we are given a golden opportunity to bring AR experiences to people who might have found conventional interfaces difficult or impossible to use. But this will also require us to rethink our designs from the ground up, keeping accessibility at the forefront of our considerations.

Luckily, Apple’s shared documentation provides us with an invaluable guide to approach these challenges. It offers insights and guidance that can help us in crafting user experiences that are intuitive and inclusive. Still, at the end of the day, it will be our creativity and our commitment to user-centered design that will make the difference.

So yes, the road ahead is challenging. But it’s also brimming with opportunities. As product designers, it’s up to us to seize these opportunities, overcome the challenges, and create designs that truly make a difference.

Apple Vision Pro, with its eye-tracking and gesture control features, has indeed made me, as a user, very happy. It has also fired up my imagination as a product designer. There’s no doubt in my mind that we’re at the dawn of an exciting new chapter in the AR design landscape, with Apple Vision Pro serving as our trusty guide.

I firmly believe the Vision Pro represents a significant leap forward, and the tools and resources that Apple has generously provided give us a valuable head start on this journey. It’s an opportunity for us to shape and define the future of AR design.

The real question is, are we ready to rise to the occasion?

I encourage you to join me in exploring this exciting new frontier. Let’s not shy away from the challenges; instead, let’s face them head-on, learn, adapt, and overcome. The opportunities are immense, the potential transformative, and the journey exhilarating.

The future of AR design is full of promise, and I, for one, am thrilled to be part of it. I hope you share my enthusiasm and join me in exploring the remarkable opportunities the Apple Vision Pro presents. Let’s design a future that’s as fascinating as it is empowering!

👋 Let’s connect! Follow me on Twitter and connect on LinkedIn.
📰 You can follow me here on Medium as well!

Resources shared by Apple

--

--

AI Product Design Strategist | Principal Product Designer at BrieflyAI | User Experience | Human-Computer Interaction | AI