Norms Decide User Behaviour
And how to use them to design better solutions
Published in
10 min readOct 28, 2019
A policemen sees a drunk man searching for something under a streetlight and asks what he has lost. He says he lost his keys and they both look under the streetlight. After a few minutes the policeman asks if he is sure he lost them here, and the drunk replies “no”. The policeman asks “Then why are you searching…
