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Best Practices for Buttons
The User Experience of colors
By Luca Longo from the blog of CourseUX.com
There’s a ridiculously simple way to increase your buttons CTA (Call to Action) conversion rate. In this article, I will share my best practices for buttons.
And once you know what they are, and how it works, you’ll want to kick yourself for not trying it sooner.
Today I’m going to show you how two of my customers — an e-commerce website and an analytics mobile app — used this trick to boost their CTA conversion rate by an average of 30% over 6 months. There are many ways to consider colors and the psychology of colors. Today I am not going to write “rules”, but I just want to show you my idea about those two projects in relation to CTA buttons.
I’ll also give to you a free .sketch buttons mockup. (See the bonus pack at the bottom)
The User Experience (UX) of Buttons
If we look at the user experience of Gmail, the interface is very simple and it looks like the first stage of a wireframe.
It has a very simple design, very simple colors (monochromatic) and it works!
The UX here is incredibly contextual.
