Capitalizing on the ‘hurry up and wait’ waltz of UX research, Part 1: Recruiting

At times, research may feel like 90% planning and 10% actual research. Planning is the lurking, underwater portion of the research iceberg. And indeed, what a big chunk of iceberg it is!

Not only does it not get enough love from those who don’t do the planning (what they call in UX parlance ‘research ops’), but also it is the…