Characteristics of a good user experience
It’s easy to recognise good design, but it’s frequently difficult to nail down. What makes a product effective in the eyes of its users?
Is it a question of structure, simplicity, or functionality? The answer varies depending on the product.
If you see there is not any defined way to make the process easy and good its all about your creativity and innovation but deep down there is some basic point where we can consider while creating good experiences for the users.
Usable, Usable, Equitable, Enjoyable, and Useful
Usable
If a product is useful, it indicates that its design, structure, and purpose are obvious and simple to understand.
You may ask questions like these while evaluating a product for usability
» Is everything in the design easy to find?
» Is the design’s functioning simply to grasp?
» Is it possible for users to do certain activities inside the design?
These questions might help you assess whether the design provides a usable experience when you analyse it.
Large corporations such as Google, Uber, and Facebook invest a significant amount of money to ensure that their products are simple to use. As technology progresses and evolves, it has an impact on user behaviour.
Equitable
If a product is equitable, it means a design is helpful to people with diverse abilities and backgrounds. In other words, the product’s design addresses the needs of a diverse audience and ensures a high-quality experience is delivered to all users regardless of background, gender, race, or ability. Equity means providing people with the tools they need to accomplish their goals and support improved quality of life. Equity goes beyond the concept of equality, where everyone is given equal resources because people often need different tools and support based on their needs. This is especially important to keep in mind for those in commonly disenfranchised groups. As you evaluate the equity of a product’s UX, you can ask questions like: Are the needs of a diverse group of users considered? Does the product’s design address the needs of traditionally underrepresented and excluded groups? These questions can help you determine whether the design delivers an equitable experience.
Enjoyable
If a product is enjoyable, it means the design delights the user. The design reflects what the user may be thinking or feeling and creates a positive connection with them. A product’s design doesn’t have to be enjoyable for it to function properly. But, an enjoyable design adds to an already functional product and can enhance the user’s feelings about the experience. As you evaluate how enjoyable a product’s UX is, you can ask questions like: Are there aspects of the design that consider the user’s feelings? Does the design inspire delight in the user? Does the design keep the user engaged throughout their experience? These questions can help you determine whether the design delivers an enjoyable experience.
Useful
If a product is useful, that means it solves user problems. In other words, the design intentionally solves a user problem that the designer has identified. It’s important to note that, while similar, useful and usable have different meanings. A product that is useful isn’t always usable. The same is true for the opposite. The distinction between the two is that usability refers to the product working well and being easy to use, while usefulness refers directly to the ability to solve user problems. As you evaluate how useful a product’s UX is, you can ask questions like: Does the design add value to the user’s experience? Does the design solve a problem for the user? Does the design help the user achieve a specific goal? These questions can help you determine whether the design delivers a useful experience.
Thanks you for reading
Reference: Google Design, Pinterest, Google Images
