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How to create an authentic digital persona

Dear Al Gorithm, We Are So Broken Up!

Ditch all the toxic-crazy advice about social media

Robin Riback
UX Planet
Published in
3 min readAug 2, 2024

Yellow spraypainted metal sheet against a brick wall, with cutout eyes and mouth in an angry expression
Photo by Andre Hunter on Unsplash

“To be a star, you must shine your own light, follow your path…” Ralph Waldo Emerson

Dear Al Gorithm, I’m writing to tell you that we are so broken up!

I remember the day you courted me with the promise to make me famous. You whispered about “certain rules” I would need to follow. And you kept winking at me with your beautiful blue cursor. Now, I am disgusted when I think about your controlling behavior.

First, you strongly suggested I go to my profile page and replace the neutral beige banner with a bold red ribbon. I looked like a loud showoff, but you insisted it would attract a large following.

That wasn’t enough for you. You told me to alter my About section. So, I erased my humble beginnings and invented a version of myself I didn’t know and didn’t want to know.

Then, you started questioning my activity — How often do I comment on posts? Who do I follow? None of your business, you sleaze! You even hid my updated profile from the new writer in town. I still remember your exact words —

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