Member-only story
How to Test Creative Concepts Cost-effectively: a Wayfinding App Design Sprint
Combining spatial sound, geolocation technology and beacons into a user-centered wayfinding app - using the Design Sprint process
The Sprint
We were very fortunate to have the opportunity to learn directly from Jake Knapp, pioneer of the Design Sprint process and author of ‘Sprint’ — honed during his time at Google Ventures. We participated in a highly intensive, hands-on workshop in Bologna earlier this year and came back to Dublin all excited about this innovative design process we just had first-hand exposure of.
Now it was time to put all our new learnings into practice so we decided to complete the Sprint process on one of our R&D projects in Marino Software. But what is a Design Sprint?
A Design Sprint is a ‘battle-tested’ process to define a problem, compare and contrast competing ideas, create a quick prototype, and get user’s feedback — all in 5 days.
This 5-days, 5-steps structure would give us enough time to test our product and answer critical questions, with a dedicated day for each of the following:
We decided on wayfinding as the topic for our internal Sprint at Marino Software. We’ve had plenty of experience working with mapping and location in mobile apps, but wanted to build a complete location-based system to push our ideas even further. For this purpose, we believed in the potential of using a blend of new technologies to design and build a wayfinding solution.
To narrow it down, we established the focus on a university campus wayfinding solution. As we are currently based in DCU Alpha campus, an innovation hub for companies in Dublin, we felt it would be the perfect setting…
