Everything You Need To Know about Instagram Ad Features
With the growing usage of mobile phones, the marketers have shifted their focus on visual marketing. One of the best options is to invest in Instagram ads. As Instagram has launched Instagram Ads in late 2015, marketers have got the opportunity to market their products to Instagram’s 700+ million users.
In order to create mass awareness and enhance website sales, Instagram offers incredible features to marketers. But as Instagram is introducing more and more features, the competition is becoming intense.
Therefore, I would like to help you in getting started with Instagram Ads. Also, with the introduction of Shoppable Instagram tool in late 2016, it has given a notion that soon Instagram is going to converge with e-Commerce.
5 Instagram Ad Features that you need to know
1. Your Instagram Ad needs to be promoted directly from mobile
Usually people create Instagram story Ads through Facebook’s Ad Manager or the Power Editor. But you can boost an already created Ad post on mobile. This will help you have easy audience gathering on Instagram. For this you don’t have to log in to Facebook and create an Ad in Ads Manager; with the options — Reach, Mobile App Installs, Conversions, etc. This is a wonderful solution to promote your Instagram Ad.
The process of ad creation is very easy and you can customize the target audience. Also, you can leave the choice of target audience to Instagram and let it optimize for the audience that would be interested in your content.
QL Tip: The first thing to be done before creating an Ad is to set an objective for your Ad story.
Further, all your posts will be attached with a button for promotion at the bottom. Once you’ll click, it will give you variety of options to choose; such as budget, duration of promotion, CTAs, destination URL etc. Also, you can choose whether you would like to run your Ad as single image or video.
2. Make CTAs of your Ad attractive
Instagram Ads have similar choices of call-to-action as Facebook. We all know the effectiveness of the clickable CTAs on Facebook. But with the enhanced CTAs provided by Instagram, the effectiveness of the Ad stories increases.
It is seen that the text written on Ad is very small and have the label “Sponsored”, therefore, it usually goes un-noticed. The businesses should try to incorporate larger text in the ADs.
Also, the ads appear for a short duration and the user is expected to forget. Therefore, whenever you make an Ad, make sure you include engaging content in your Ad which have a long lasting impact on the viewers’ mind. The text on your Ad should be clear and large with the exact idea where to find you afterwards.
Further, CTA at the bottom of Instagram story ad gives an extra emphasis. Therefore, try to incorporate large and attractive text on your CTA, for example “Swipe up to Shop”.
3. Target the pain points of the prospects in your Ad at exact time
It is a very popular saying,
“Strike the iron when it is hot”
This saying is very much applicable in your marketing campaign. Grab the opportunity at the right time. You need to capture the attention of your user when they are engaging in your stories. Once they leave your ad, there is no going back.
The very first thing you have to do is to find the pain points of your customers. Though it’s not easy, you can nail down and identify them; in order to attract people who needs what you sell.
After finding the pain points of your prospective customer, make the Ad focusing on how your prospects can get benefit from your product. This will help you in getting a quick response to your Instagram Ad.
4. Your ad should include text, graphics and eye catching designs
It is usually seen that what we see has a long lasting impact on our brain. Hence, the graphics of the Ad should be luring. It is believed that images have the power to repel and at the same time — delight. Therefore, design has the sole responsibility to entice the viewers.
Also, take care while displaying text on your image. It is seen that some Ads focus on text rather than image, which don’t look much appealing. Try making your Ad like another photo shared on Instagram. This will grow your Ad reach.
Customers nowadays have the most access to your Ads. For your Ad to bring results, value needs to be added to it. It should be not like clunky Ad advertising your product. Try to think about what content your customers would like — it should be nicely photographed, little text on photo and should communicate in the caption and hashtags.
Look at this Instagram Ad example, how well this food website has managed to include text on the image.
5. Your video ad needs to end with a stagnant screen
While watching your stories, Instagram users might be curious to know what’s next in your video. Your ad needs to be an attention seeker; simultaneously tempting your viewers to click your CTA button. It is advisable to end your video ad with a stagnant screen giving them enough time to click on the Ad before it’s over and gone.
Griffin Thall has advised for Instagram Ads that if you show only one product with direct CTA, then they are likely to perform really well.
In your Ads you should focus on reducing distractions. Nowadays, being simple is one of the biggest social commerce trends. Thereby, keeping your Ad simple and distraction free will help you in enticing your prospects in a better way.
Also, you can run Ad campaigns with the help of UGC (user generated campaigns). For instance, CocaCola uses UGC in most of its Instagram marketing campaigns. This will fetch you proper insights about the likes and dislikes of your prospects.
Signing Off
If you are planning to market your product using Instagram Ads, then take care to include the above said features in your Ad. It will benefit to both users and the businesses. It can enhance the results from your Ad campaigns and gain more prospects.
This article is written by Raj Gautam. He is CEO & Founder of QL Tech, Located in Perth, Australia. QL Tech is one of the best companies that offer unique Digital Marketing & Web Development Services by the virtue of its dedicated professionals. Our professionals are extremely proficient in offering Social Media Marketing.
