Four things I learned from watching 100 people get an insurance quote
Published in
6 min readApr 9, 2018
In the world of user experience (UX) design, web forms are a common challenge. As a company, or brand, or website, or designer — how do you get people to give you information? How do you motivate them to start? How do you make it easy to get all the way through? How to you incentivise them to give the correct information?
