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Have you ever wondered why products like Instagram, Twitter, and Facebook so successful? How do they grab people’s attention right away? What is the magic trick that they bring users back again and again?
Well, the answer is these products focus greatly on user engagement. They obsess over hooking people. In fact, engagement is so important that companies focus on it over their growth.
Consumer psychology expert, Nir Eyal, teaches us how we can impact users’ behavior through a model called Hook. In his book, How to Build Habit-forming Products, Eyal wrote that we need to learn a 4-step process to master user engagement.
1. Trigger
Triggers are things that tell you what to do next. They come in two types, external and internal.
External triggers are the things in your environment that give you hits like click here, buy now, and push here. They provide us hints on what to do next.
Well designed and effective products reduce this action into a single click. As product designers, we all know these external triggers. They are everywhere.
