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How To Empathise With End-Users
It’s not about sympathy, it’s about doing the research.
When you start out as any breed of designer — the things you hear most often are how important it is to understand the content, context of use, and the end-users you are designing for.
Senior designers or managers offer advice like ‘put yourself in the shoes of the user’ or ‘make it so intuitive your grandma could use this’… but as a junior designer, although this may be inspiring, it can also be confusing without any clear and actionable steps.
So at our last national meeting with over 100 designers present, when the top rated skill in UX design was voted ‘ability to empathise with end-users and the business’ I was inspired to write this crash course on empathy.
And sure, there are some articles out there that cover this in more detail — but I hope this overview is enough to inspire you to take the next step and approach customer needs in a new way.
But first, let’s set the record straight…
