How to measure your value as a designer: full list of UX success metrics

Key indicators you should track

Many companies still don’t understand that product design can generate profit for the business.

And many designers don’t realize that their value is more than just producing appealing visuals and making things look good.

They don’t realize that they need to be aware of the company’s business goals, how their work impacts these goals, and how to measure that impact.

Designers are hired to help companies to achieve their business objectives so all their work should be looked at through this lens.

Here is a complete list of metrics that you can use to prove your value as a designer at the end of the project.

Metrics for consumer-facing websites and apps

https://fraemohs.co.nz/

Consumer-facing websites are designed and used by the general public or consumers.

This type of website typically provides information about products or services, allows users to make purchases, and may also offer customer support or other resources for consumers.

These projects typically focus on user engagement, conversion rates, and customer satisfaction.

1. KPIs

• Conversion rate: percentage of users who complete a desired action (e.g., making a purchase, signing up etc).
  Conversion rate = (number of conversions/total visitors)×100.
  A good rate is between 2% and 5%.
• Bounce rate: percentage of visitors who navigate away from the site after viewing only one page.
  Bounce rate = (number of single page sessions / total sessions) × 100
  A rate between 26% and 40% is good.
• Session duration: average time spent by users on the site or app.
• Page views per session: average number of pages viewed during a session.
  Page views per session= total page views/total sessions.
  Typically, 2–3 pages per…