Member-only story
How We Conducted Field Research during the Pandemic
Yeah, field research is the golden standard but work is work!
I always had a problem with user interviews as soon as the pandemic took over. Once I decided to talk to a senior about this. I said, “Field trips are rarely budgeted and timed at my company, especially if they were done the year before with the same audience.”
He took it up and explained 3 interesting methods which you can pick up.
The question:
How would you determine consumers’ needs, goals, and motivations without conducting expensive field research for each project?
I thought this was a fascinating issue because I believe many of us are in this situation right now. Even if our companies pay for field research, one of the issues is that if you’re on lockdown (essentially, if you reside on planet Earth), it’s impossible to go out and see users right now.
Field Research is gold.
So, what else could we do? First and foremost, I should state that field research — that is, traveling into your users’ environment — is the gold standard. That is precisely what you should strive for. That’s because context serves as a skeleton key to unlocking user requirements. When you dive into the…
