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Immersive experiences with AR & VR
Transforming UX Design in 2025.
When I first stepped into the world of UX design, I never imagined I’d be crafting experiences that blur the line between reality and the digital realm. Yet here we are in 2025, and Augmented Reality (AR) and Virtual Reality (VR) have become the new frontier of our field. It’s not just a trend — it’s a revolution reshaping how we think about user interactions.
These technologies are fundamentally changing the way we interact with digital content. Imagine trying on clothes without stepping into a dressing room or exploring a new city from your living room. That’s the power of AR and VR. They’re not just enhancing our digital experiences; they’re creating entirely new ones.
Have you ever wondered what designing for a world without screens would be like? AR and VR present both challenges and opportunities.
From skepticism to a seismic shift
I remember the skepticism when AR and VR first emerged. Many saw them as gimmicks, destined for the tech graveyard alongside 3D TVs. But the numbers tell a different story. Last year, I attended a conference where a speaker from SkyQuest technology dropped a bombshell: the global AR and VR market is set to explode from $30 billion in 2022 to over $520 billion by 2031. That’s not just growth; it’s a seismic shift in our digital landscape.
This growth isn’t happening in a vacuum. It’s driven by advancements in hardware, like more comfortable and affordable VR headsets and software that can create increasingly realistic and interactive environments. As these technologies become more accessible, they’re finding applications in industries far beyond gaming and entertainment.
What do you think this explosive growth means for the future of UX design? How might it change the skills we need to succeed in this field?
