Important UX KPIs and how to measure them

Alex A. Szczurek
UX Planet
Published in
10 min readJan 16, 2023

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KPI stands for “key performance indicator.” In the field of user experience (UX), KPIs are metrics that are used to measure the effectiveness of a product or website in meeting the needs and goals of its users. Common UX KPIs include metrics such as user satisfaction, task completion rate, and bounce rate. These metrics can be collected through methods such as surveys, analytics, and user testing. By regularly monitoring and analyzing these KPIs, UX designers can improve the overall usability and effectiveness of a product or website.

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