4 Ways to Implement Data For A Better User Experience Design

Gone are the days when design used to rely majorly on the color palettes and the creativity of the designer. In the rapidly expanding technological world of today, it is quintessential to work across departments to enhance the screen experiences.

Three years back when I started working in User Experience, I started with setting the base right; empathize, define, ideate, prototype and test. I continued working on similar grounds for the next three years until I discovered what Data Analytics was!

Sometime back, I had a problem statement which required me to concentrate on personas to create the targeted User Experience. I was learning Data Analytics at that time and thought of integrating data for the User Experience I was designing.

AND..

I was startled. A bit more time on the data and its analysis gave me more accurate, more human-centered User Experience. I could infer the best of the strategies and scopes for the User Experience I wished from the data. So basically, you use some data visualization tools like Tableau or Power BI or Adobe Analytics, make some pretty dashboards with your user data and make inferences. The target market, user sentiments, grouping data, survey data if you have any can be well summarized, etc..

The opportunity to leverage insight from data has never been greater.

Humans tend to generate a lot of data. With new technologies and products surfing up every new day in technology, we cannot miss out to analyze the data generated without efforts and provide insightful insights for a better-decision making in the business.

With the abundance of data being generated today, the value of data and related skills primarily go up, creating better opportunities for optimization in almost every technology domain.

UX + Data

What comes to your mind when you think of Data? Accuracy, More Insights, Numbers, Objective Judgement, Decision Making

For a designer, intuition and experience are the assets.

Data and Design fused together gives us a term Data Driven UX which I would like to define as the opportunity to explore the experience around data itself —…