Instagram Explains How it Uses AI to Choose Content for Your Explore Tab?

Claire D. Costa
UX Planet
Published in
5 min readDec 10, 2019

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Bringing you closer to the people and things you love

Recently, Instagram revealed that it has been using AI to customize content for the Explore tab. Hence, each user gets a different set of recommendations based upon data from the past. The AI focuses on displaying accounts that the user might like…

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Content Crafter at Digitalogy which helps high growth businesses to connect with the top 5% of pre-screened software talent within 48 hours.