Journey Mapping is Key to Gaining Empathy
Published in
7 min readOct 2, 2017
This article is for people who already have a basic understanding of journey mapping, but if you are totally new to the tool and how to create one, UX Lady has a great example where she uses the metaphor of baking as a way to map out experiences.
Journey mapping is a tool used often at the analysis phase of the design process to understand how a user would experience your product, from…
