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List of UX metrics
Measuring the user experience is critical to improving it, and UX metrics are the key to achieving this goal. Different metrics provide insight into different aspects of the user experience.
1. Behavioral Metrics
These metrics measure how users behave while interacting with a product or service. Some examples of behavioral metrics are:
👉 Click-through rate (CTR)
Measured by dividing the number of clicks on a link or button by the number of impressions (views) of that link or button. The resulting percentage indicates the proportion of users who clicked on the link or button after seeing it. The formula for CTR is:
CTR = (Number of clicks / Number of impressions) x 100%
👉 Time on task
Time on task is measured by tracking the amount of time it takes a user to complete a specific task or set of tasks within a product or service. The formula for calculating time on task is:
Time on Task = Time Task Completed — Time Task Started
By measuring time on task, businesses can gain insight into how long it takes users to complete specific tasks and identify opportunities to streamline workflows and improve the user experience.
