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PRACTICAL DESIGN INNOVATION
Making AI experiences matter
AI UX guidelines for AI experiences that provide value and appropriate results…instead of just sparkles.
AI does not remove the need for user experience/product design/experience design. It changes design’s focus from adding sparkles (those 4-sided star icons sprinkled across experiences) and forms, tables, and portals or dashboards (FTPDs) to enabling flexible and possibly radically adaptive and possibly, but not definitely, conversational experiences.
Generative AI is not a feature
Instead of considering generative AI as a feature to add, genAI should be considered an enabler of goals that a feature, application, or platform provides. Strategically, genAI will enable goal achievement by subsuming features and applications to reach those goals.
There is minimal value in making it easier to fill out a field faster, while there is great value in helping the user not deal with the field in the first place.
Teams need to stop thinking about features and applications. The activities users used to do with forms, tables, and dashboards, which they navigated to with intent, will more often be approached tangentially as genAI provides…
