Managing 200+ stakeholders on a UX project

The role of the “UX Strategist”

I often get asked to define “UX Strategy”, as many are less familiar with it than UX Design or UX research as primary skill sets.

“UX Strategist” doesn’t have to be a specific role, but it is someone’s job.

I’ve already set out a wide-reaching sitemap of the skills (because we all love a bit of IA, but in this post I’m going to describe one of the major strategic roles of a UX Lead, and one of my favourite activities — large-scale stakeholder management.

And it’s really simple, because (yes you guessed it) you can apply a user-centred process to it.

Understand — your stakeholders and their needs

Define — who they are and how they connect

Design — a comms strategy for engagement and risk reduction

Test & iterate — execute it, see if it works and pivot as you go.

Now I’m going to tell you how I do this on large scale projects. And the good news is that the following also applies

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