Microwaves Are Proof That Feature Factories Are Terrible

More Doesn’t Mean Better

Avi Siegel
UX Planet
Published in
7 min readDec 19, 2020

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Picture of microwave with many buttons
Microwave with many buttons

Features Galore

Raise your hand if you actually use all the options on your microwave. Anyone? Bueller?

Typical microwave design is all the proof you need to show that if all you’re ever doing with your product is adding features that you think your customers want…

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Applying real-world perspective to product management, leadership, agile, entrepreneurship, and startups. Co-Founder of Momentum (gainmomentum.ai)