Orientex — Redesigning the orientation events finder

Saransh Sharma
5 min readOct 22, 2019

Discover orientation events and know all details in one tap We aim to collect all event details directly to orientex app by allowing students to discover, search and see details.

Project Type: Education

Role: I designed to scope the research for finding the orientation events near the students.

Duration: 86 hours to complete in 7 days

Skills: User flow, causal diagrams, wireframing, prototyping, design critique .

Google Design Exercise

My Task

Design an experience for new students to browse, search, and propose new student organizations.

Key Features

Browsing

Browse the different events that is happening.

Search

Search by using category, tags or date which is suitable for you.

See Details

In details, you can Register, see the date/time, reviews of events and photos of the event.

Design Process

How I get from point A to B

Needfindings

we going to explore our market space for the perfect opportunity. Take a dive in the available opportunity by helping of user interview and market research.

Interview Question

  1. Can you tell me your whole process when you think to attend events?
  2. Can you talk about a typical experience while searching School/ college events?
  3. How you find/Register the orientation events?
  4. How often you go to attend these events?
  5. What you frustrate most while browsing/ searching/register?

User Personas

ANALYSIS — Empathy mapping

Point gained

“Paragraph question while register do mentally harrased”

“Can’t find past event feedbacks and reviews”

“I register bcz to more socialize and make network ”

Insights

  • Students want to register and attend but its take too long to search and apply.
  • Students want all information in one place but they have to visit WhatsApp group or social media (ie. Facebook).
  • They want feedback, Reviews of past events and Check calendar not to clash with others. Notification to remind for an event.

Needs

  • Faster ease apply/ register for events.
  • Proper guidance to create fields or category.
  • Better organized the events list in a well-managed way.
  • Searching interesting events on the tip of a finger.
  • While browsing the event the only relevant event is shown.

Summary of need findings

Summary I met students who are very orientated with a career but can’t find their interest events. Crowding is a problem in a lot of events and motivation to attend another get lost. Very hectic and stressful to find/apply. A student doesn’t want to feel bored after attending. Don’t have a proper information

Experience Prototypes /POVs

Assumptions

POV 1

Test vs tags assumption: consumers don’t care about the “story” in a review People want reliable information, and they want it fast.

POV 2

Notification types: assumption: Student is spontaneous when it comes to the middle of the study/work.

Summary for Experience prototypes

  1. I found that there is no proper platform to find, remind and see details of events for students
  2. I learned that simple & short reviews generate more trust and excitement.

Storytelling

Lo-Fi Prototyping

Overview

  1. Value Proposition
  2. Interface Approach (Brainstorming)
  3. Prototyping and Tasks
  4. Experiment and Results

Search interface selection

Final Prototype for search

Word not Numeric calendar: Word like time eg. today, tomorrow decresed the cognition load and user can perform task fast.

Default location not asking: We are giving default location which is already added by the student.

Category not tags: Browsing by category instead of searching category by adding tags.

Browsing Interface Selection

Results

Final browsing interface

We select the type 2.1 interface because…

Friends attending events: The events that registered by its friends showing in card form with details.

Events on user preferences: Interested events are showing based on user preferences.

Check by category: Category slider to chose user interest without going on the search page.

Task flows

Experimental Result

Success

Category with image fill: The recognition speed faster than the normal text.

Tags instead of Text: Faster interest build in the student by reading tags instead of reading full reviews.

Quick action buttons: where we place Q.A.B in the screen student choose those and save time

Finalize

(Visual/High-fi mockups)

Tool Used

Figma ( Designing and prototyping)

Pen&paper (Research and Lofi sketches, Ideation)

Sketchapp (Designing and Research work)

Search and find events

Conclude

We made an experience by finding the real problems of students by taking user interview and need-finding and after finding the provlem we check is this problem really exist by taking additional interviews and POVs.

After confirmed the problem in real work by checking through POVs we further started to dig into it. we follow the design process and finally, we get the output of the problem.

Check the cover for mockup and prototype from below link:

https://www.figma.com/proto/vGCa1cdi3d60LJKJvtJtCl/High-fi-prototypes-copy?node-id=0%3A718&viewport=-1046%2C66%2C0.5545609593391418&scaling=scale-down

Thank you for your patience and time Hope you enjoy it..😇😇😉

Give 50+ claps 👏👏to show your love and if any question or feedback just comment it.🎆⛩️

--

--

Saransh Sharma

Team Lead UX Research/Design @Gameloft, Masters in Human Factors