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The following is a basic outline for presenting your UX/UI design work to colleagues, stakeholders and other decision-makers. It’s aimed at junior- to-midweight UX & UI designers. If this is not you, as always, please move along.
One of the skills I find myself teaching every Junior or Midweight designer is how to present work successfully to stakeholders.
This is because there is a difference between the mindset of working through a design problem — and the mindset of presenting something to others.
Just because you have done one, does not mean you will be good at the other.
However the good news is that a little forward planning, a simple framework and a bit of practice can you become awesome at stakeholder presentations.
Step 1: Forward planning
When designing, you are (hopefully) thinking about the end user. Talking through your work with others is no different — but this time, the users are your stakeholders or decision-makers and the experience is.. you.
So, in true UX style; before your next presentation or WIP, have a think about the following:
- Who is your audience?
- What was the brief they gave you OR what relation does this work have to previous work?
- What do they think you have been doing since the briefing?
- What do they need from you today?
- What do you need from them?
- How are they likely to respond?
- What assumptions might they have?
- What objections might you have to over come?
- How will you inspire confidence in your solution?
- How will you move them to the next step of the project?
This will give you the correct mental model to approach the conversation and allow you to keep their needs and your…
