Product Design: Expectations vs Reality

Mistakes we make on a daily basis — Part 2

When it comes to designing products in the 21st century, we tend to believe that there are new rules that must be learned. Fortunately, that’s not true. Why? Because humans are the same and our behaviour changes slowly. Only the environment we live in is different. And with that, some basic design principles will never change. Here are 7 more product design expectations vs reality cases we can see or be part of on a daily basis. This article is a continuation of my previous one — Product Design: Expectations vs Reality

To build great products, teams must be small

As mentioned in my previous article companies like Nike have shown a great example to world on how people can keep the teams small (3 people) and create products that can be a game changer. Keeping your team small, mainly made out of 2–3 decision makers, can be a great factor of success.

The more people involved in a process the less likely it is, in my experience, for the end result to be distinctive. “Committees” are not conductive to original work. As the comedian Allan…