Product Design: Expectations vs Reality
Mistakes we make on a daily basis — Part 2
Published in
8 min readDec 17, 2018
When it comes to designing products in the 21st century, we tend to believe that there are new rules that must be learned. Fortunately, that’s not true. Why? Because humans are the same and our behaviour changes slowly. Only the environment we live in is different. And with that, some basic design principles will never…
