Scarcity Psychology and Copywriting: 5 Scarcity Techniques for Conversions
Published in
7 min readJan 10, 2023
Copywriting is an art form that involves coming up with messages that make people want to buy something.
The concept of scarcity is one of the most effective tools in the copywriter’s toolbox.
Copywriters can use this psychological principle to increase sales and conversions if they understand how scarcity makes people want something.