USER EXPERIENCE

Streaming Platform UX Review: AppleTV+

Apple may be great at designing phones and laptops, but they’ve got some bugs with their streaming service.

Photo by James Yarema on Unsplash

Intro

As a filmmaker and storyteller, I’ve got several subscriptions to streaming platforms. However, I’ve never before had AppleTV+…until recently, that is.

We bought new iPhones to replace our dying models, and with them came a free three month trial of AppleTV+. Not bad!

However, as a UX professional I’ve found the user experience to be somewhat cumbersome. Since Apple is such a tech juggernaut, you’d think they’d be the king of the hill when it comes to their streaming service.

…So what went wrong?

Before we get to that, let’s see what I do like.

Photo by Glenn Carstens-Peters on Unsplash

UX Wins

Sleek Interface Aesthetic

It’s better than the typical “colored squares on black background” schema that’s ubiquitous on many other streaming platforms. By now it’s normative and even brand-related for…