The Pub Sub Paradox

When the best lunch option could ruin your lunch hour.

The Challenge

This was a week-long case study that I did mostly for my own entertainment and to answer the question: How might we improve the grocery store experience?

When wandering around my local grocery store, it was abundantly clear where the most unpleasant experiences happen. Right past the specialty cheese section, you may think there is some sort of mosh pit forming. No, no- It’s just a typical Tuesday afternoon at the Publix deli…