When it comes to eCommerce apps, it’s important to understand the various UX mistakes that are made. When you know more about the mistakes, you can learn more about what you should be doing to fix them. A set of UX design tips and techniques can be implemented so you have a better app to offer to your target customer. It will help with the sales funnel and ultimately getting customers to stay engaged.
Below are the top 5 mistakes that are made when designing eCommerce apps.
1. Limited Product Info
It’s understandable that you want to keep your app simple. However, you don’t want to limit content to the point that people don’t know enough about the products to make an educated decision. The whole reason you have an eCommerce app is to sell a product. Be sure you create engaging descriptions on all of your products.
2. Navigation Paths Designed Blindly
There is always a user journey within an app. Often the navigation paths are designed blindly. You need to look at what the flow should be for your users. When designed optimally, it makes it easier for people to navigate the app and not get lost somewhere in the sales funnel.
By using in-app user behavior analytics you can see exactly where users are tapping in the app and how they navigate. It will make it easier for you to create an enhanced navigation path so that users don’t get stressed when they’re trying to find what they want and check out.
3. Lengthy Checkout Process
The user experience should be taken into consideration at all times. One of the biggest mistakes that designers make is to look at UX in the beginning — and then never again. A lengthy checkout process is one of the most common irritations amongst customers.
Not only do customers not want to take a long time to check out, they also don’t want to create a compulsory account. When you take advantage of user behavior analytics for apps, you will see where you are losing users. If people stop at the checkout process and ditch the app, then you know that you’re asking them for too much information.
Create an eCommerce app that allows people to check out quickly. It allows them to buy what they need and you to get the sale. It should be as simple as that.
4. Too Many Features
It’s great to have features that attract customers and keep them engaged. However, there might be so many features that it’s leading to crashes. If your app is crashing, you are going to lose customers because they don’t want to have to restart the app and start the process all over again.
You need to make sure that there is always a balance maintained between UI constraints and functionality.
Once you decide on key features, you can always choose to add one or two new features when you go for your first update.
5. Failure to Include Action Feedback
You want people to learn how to interact with your app. As such, you need to have confirmation with hints and messages when they complete different tasks. For example, if someone clicks on something to add to their card, they see action feedback that says “You added X to the shopping cart.” It allows people to know that they are performing the action properly.
Choose a mobile analytics tool that can tell you more about your app — and more importantly, how users are enjoying the experience. If there are problems, you want to know about it before it becomes a sticking point where you could lose customers over it.
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Originally published at blog.inapptics.com
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