The Usability of Carousel Design

According to Baymard Institute’s research, 52 % of the top US e-commerce sites have a carousel on their desktop homepage, and 56% on their mobile homepage. Carousel design is pervasive, especially on e-commerce sites. However, does the carousel design empower users during the customer journey?

Carousels on the Top

Take Amazon homepage as example, you can see a carousel design on their above-the-top area.