The Why and How of Emotional Design
Published in
7 min readNov 25, 2019
I am scared of water.
It’s an irrational fear deeply embedded in my mind that I struggle even taking a dip in the swimming pool (forget about doing it in a lake or a sea).
But something happened which helped me overcome my vulnerability. Okay, just a bit.
I was reading a book at Zuma Beach in Los Angeles. Just about then, a young boy came up to me and…