UI/UX Career: How to Present Your Value

How to accurately present your unique value to design employers and prospective clients alike.

Overview

It’s no secret that the design field has become ultra-competitive in the last 5 years. Largely driven by demand, and the need to keep pace with cost of living increases across the globe, more and more people are pivoting into the lucrative world of UI and UX design.

But here’s the rub: not everyone’s gonna get picked.

If you roll into a meeting or interview sounding like you just fell off the chuck wagon, you’re gonna get steamrolled by applicants that know how to hold, fold, pitch, and close.

Today, I’m gonna show you to accurately present your unique value to design employers and prospective clients alike, so you can bag jobs with the best of them.

What people are looking for

There are really only three things you need in order to present your value:

1. A big, sexy promise of transformative results.
2. A competitive, no-nonsense pricing structure that makes sense.
3. A guarantee for those results so your customers can trust you.

When it comes to identifying that value in a prospective employee, people are looking for three things:

• Can you help me feel a certain way that I want to feel?
• Can you help me do a certain thing that I want to do?
• Can you make the process easier for me than I could do it on my own?

More on these values:

UI/UX Design: The Core Principles of Value

But suffice it to say that if you can:

• Make people feel good,
• Help them do a thing, and
• Make it easy for them