Member-only story
UI/UX Design: The #1 Way to Increase User Engagement
A powerful hack you can use to circumvent the noise of the market and exponentially increase your user engagement.
Overview
The problem with modern UX is that everybody is trying to get to their users. Look at me! Look at this offer! Click this button! Do this thing!
But does any of it actually work? I would be willing to assert probably not.
Today, I’m going to teach you a powerful hack you can use to circumvent the noise of the market and exponentially increase your user engagement.
You’ve got 50 milliseconds
Whenever a user encounters your product you have between 50–150 MILLISECONDS to make a good first impression.
50 milliseconds. That’s less than 1/10th of a second.
You think your prospective user cares about all the work and the deliverables that you made? The countless hours you poured into the backside of your service offering? They will, but not yet.
All your user cares about, in this second, is:
→ “Does this presentation adhere to my expectations of quality?”
This is why 5-second testing is so vital to understanding your users’ immediate impressions of your product, service, and/or offering.
You have 50 milliseconds, and you need to make them count. This is where visual design comes into UX, and makes it ABUNDANTLY clear why you need it.
How to make them count: expectation hijacking
This seems obvious but gets lost in translation very quickly between design and engineering, so I will be as blunt as possible here:
- You want to take your users’ expectations of presentation and ABSOLUTELY BLOW…
